AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Kenya: Q4 2022 Performance
Discover the performance trends of the top 5 beauty retail apps in Kenya for Q4 2022, including weekly downloads and active users.
In Q4 2022, the top beauty retail applications in Kenya showed varying performance trends in terms of weekly downloads and active users. Here, we break down the data provided by Sensor Tower for Sophies Online, Nykaa - Beauty Shopping App, Purplle Online Beauty Shopping, Cheap Makeup for Women, and MyGlamm: Shop Makeup & Beauty.
Sophies Online saw weekly downloads fluctuate throughout the quarter. Starting with 169 downloads in the week of September 26, the app experienced a peak of 760 downloads in the week of October 3. Weekly downloads then showed a mixed trend, ending the quarter with 438 downloads in the last week of December.
Nykaa - Beauty Shopping App had a notable increase in weekly downloads at the beginning of October, reaching 754 downloads in the week of October 3. Although there was a dip mid-quarter, downloads picked up again towards the end, peaking at 412 downloads in the final week of December. Weekly active users showed a relatively stable trend, ranging from 1.8K to 2.8K throughout the quarter.
Purplle Online Beauty Shopping experienced an initial high in weekly downloads, starting at 632 in the week of October 3. However, the numbers saw a significant drop mid-quarter, with a low of 4 downloads in the week of October 17. The app managed to recover slightly, ending the quarter with 295 downloads in the last week of December. Weekly active users followed a similar pattern, peaking at 1.3K in the week of December 19.
Cheap Makeup for Women had a varied download trend. Starting with 126 downloads in the week of September 26, the app saw its highest weekly downloads of 421 in the week of December 19. The numbers then slightly dropped, ending with 297 downloads in the final week of December.
MyGlamm: Shop Makeup & Beauty showed a steady increase in weekly active users, starting with 379 in the week of September 26 and peaking at 1.3K in the week of December 19. Weekly downloads exhibited a mixed trend, with a high of 374 downloads in the week of December 19 before dropping to 72 downloads in the final week of December.
For more detailed insights and data, visit Sensor Tower.
